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The Man Who Reinvented Pain Relief: Meet Marty Zarnock Jr!

Mountain Ice is the topical gel that’s reinventing the pain relief market. Its unique, potent formulation has been embraced by scores of athletes, but the man who developed Mountain Ice saw a need for a pain reliever for any physical condition. Meet Martin Zarnock Jr.



Zarnock’s background drives the vision at the core of Mountain Ice’s pain relief mission.  Having co-founded Mountainside Medical Equipment in 2002 with his father, a service-disabled military veteran, Zarnock has worked tirelessly for 17 years to provide the best medical care to veterans’ services and senior care facilities. It was during this work that Zarnock realized the need for a more effective pain relief product. No topical gel or spray provided the freedom from joint or muscle pain his clients needed. Zarnock knew he could make something better. He approached Mountain Ice’s development tenaciously, refining the formula over a dozen times before finding the right one.


The need for pain relief persists. Nearly 5 million veterans receive disability compensation, and nursing homes have struggled to find a replacement for the opioid-based pain relievers that can easily cause dependence. Mountain Ice’s mission is to serve everyone made vulnerable by debilitating pain, and to provide a solution that won’t cause more problems. “There is nothing more gratifying to here a doctor tell you stories of patients that haven't felt that much pain relief in years,” says Zarnock. “People suffering from chronic pain can now sleep through the night pain free. The true reward is knowing that something you created is helping people live a more comfortable, satisfying life with less pain.”


Mountain Ice is a clinically recommended, topical analgesic that combines the active ingredient of menthol with powerful natural plants and extracts to create a specially designed formula that reaches pain at its source. It has proven effective at everything from improving athletic performance to restoring mobility in patients with severe arthritis.


Mountain Ice is a safe and effective pain relief alternative that requires no prescription. It is non-systemic, non-narcotic, and contains no NSAIDs or addictive substances. Mountain Ice utilizes cool and soothing menthol as well as natural plants and extracts for fast-acting, long-lasting pain relief. It is never tested on animals and it is produced in the United States.